One must keep in mind that this area alone can make or break the success of your business.
When designing your facility, understanding the lobby and front desk area is one of the most important areas to be concerned with in your entire facility. Dollar for dollar this area, other than the locker rooms, is where you should spend the highest degree of your funds. You will get you money back in ten folds.
The front desk has two very important uses; the first impressions of your facility and secondly, which is even more important, it is the hub of your business, from business services to customer services; you need a well thought out plan and area.
The materials, finishes and colors used in this area set the precedence of the entire environment that you are offering. In addition the attitude of your employees at the front desk and lobby area affects the perception of your patrons and future patrons. The front desk and lobby area not only contributes a feeling of safety to your patrons, but also it gives them enough of a view to see what is past the entrance. We like to call it the Peek a Boo effect!
What impressions do you what to give?
Design Tips
Function of your front desk area
Put a lot of thought into this area; think about the process, from when a new client enters the facility to when they leave and everything in-between. Having a "game plan", sounds simple, but what you don't want is existing members bumping into new existing ones. Remember your client should not be able to see your business day to day operations, especially at your front desk, only business and customer services only.
Waiting Area:
Function of your waiting area
This area is very important and we can't say it enough. This area will make or break your business. When potential clients are waiting for a sales person, trainer or even a therapist, one needs to feel very comfortable, at ease and be able to see some of what is in their near future experience. So, the design should not allow for existing members and potential clients to interact with one another and existing members should simply being able to pass by new members without being noticed. What you don't want and we see it all too often are the acquaintances of existing clients tangling up with new, this usually occurs when the front desk area is not well thought out.
By using these simple design tips and suggestions, owners can now understand the design aspects that are necessary for a functional and aesthetic fitness and wellness facility. Utilizing these tips cannot only provide your patrons with a sense of strong organization, but a comfortable environment as well that they will surely remember.